Pointers for Year-End Fundraising

This week on Grantchat we have Farra Trompeter, Vice President at Big Duck. She is leading us through a chat about year-end fundraising.

I have been a BIG fan of Big Duck for a long time. Big Duck is a communications firm that works exclusively with nonprofits. In fact, Farra and Big Duck were two of my very first connections on Twitter. I loved everything they did on Twitter and in other areas of social media and marketing. They have a very special place in my heart because they responded to a question I had on Twitter quickly and with personality to a question I had way back when I only had 50 followers! That kind of quick response and interactive communications made a big impact on me, early on in my social media experience.  If you don’t know Farra (where have you been?) let me tell you a bit about her. Farra has more than 20 years of experience in fundraising and communications for nonprofit organizations. Farra’s expertise focuses on helping nonprofits create multichannel campaigns and use social media to connect with donors, activists, and other members of their community. Farra serves as Chair of NTEN’s board and a part-time faculty member at New York University Wagner Graduate School of Public Service. She holds an M.S. degree in nonprofit management from The New School. Farra tweets about nonprofit communications and fundraising at @Farra. Please follow her – not to build her follower numbers, but for your own experience and growth! 

Question Preview:

Q1: Through what channel did your organization raise the most money last year-end?  #grantchat

Q2: In 2015, nearly $117 million was raised on #GivingTuesday. How should nonprofits celebrate in 2016? #grantchat

Q3: If someone donates on #GivingTuesday, would you ask that donor again later in December? #grantchat

Q4: How can your brand be an asset in your year-end fundraising campaign? #grantchat

Q5: How can your nonprofit’s website effectively encourage online donations? #grantchat

Q6: What’s the smartest way to incorporate a matching gift into a year-end campaign? #grantchat

Q7: What are some creative ways your organization thanks your donors? #grantchat

Q8: What’s the best way to use social media in year-end fundraising campaigns? #grantchat

Q9: What could an org do now to make implementing their year-end fundraising campaign easier? #grantchat

Q10: Share one piece of advice you would give to a nonprofit new to year-end fundraising campaigns. #grantchat


We’re looking forward to having you join @Grant_Chat at 12 Noon ET. Join our Grantchat Facebook Group to get the check in question and to keep the discussion going!

Sponsor: SmartEGrants @smartegrants

Guests: Farra Trompeter @farra

Host: Jo Miller, GPC @jm_grants


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