This week on #GrantChat Steven Shattuck is joining us as our guest for The Art and Science of Retaining Online Donors. Steven is Chief Engagement Officer at Bloomerang. In addition to leading the sales, marketing, and customer advocacy teams, he curates their blog, administers their weekly educational webinar series, and hosts Bloomerang TV, a video podcast that interviews fundraisers and consultants in the nonprofit sector.
Steven got his start in the nonprofit sector producing fundraising videos and other digital content for organizations like Butler University, the Archdiocese of Indianapolis, the Domestic Violence Network, the Adoption Support Center, the American Heart Association and CICOA. Recipient of the David Letterman Scholarship, Steven graduated with honors from Ball State University in 2006 with a degree in Telecommunications and Creative Writing. He resides in Indianapolis with his wife and son.
Q1: What is your organization’s current #donor retention rate? #grantchat
Q2: What are the reasons for low #donor retention rates? #grantchat
Q3: What’s the value of calculating retention rates for #donors by giving channel? (online, direct mail, event, etc.)? #grantchat
Q4: What are some reasons online #donors don’t get treated as special as donors from other channels? #grantchat
Q5: What are some ways that we can improve the online #donor experience, pre-donation? #grantchat
Q6: What are some ways that we can improve the online #donor experience, post-donation? #grantchat
Q7: What role can email play in helping steward online #donors? #grantchat
Q8: What role can #socialmedia play in helping steward online #donors? #grantchat
Q9: What are some #nonprofits that do a good job of stewarding their online #donors? #grantchat
Q10: How can enhanced #donor stewardship help us acquire a #grant? #grantchat
Guests: Steven Shattuck @StevenShattuck