Art and Science of Retaining Online Donors

Bloomerang - Maintaining Online Donors

This week on #GrantChat Steven Shattuck is joining us as our guest for The Art and Science of Retaining Online Donors. Steven is Chief Engagement Officer at Bloomerang. In addition to leading the sales, marketing, and customer advocacy teams, he curates their blog, administers their weekly educational webinar series, and hosts Bloomerang TV, a video podcast that interviews fundraisers and consultants in the nonprofit sector.

Steven got his start in the nonprofit sector producing fundraising videos and other digital content for organizations like Butler University, the Archdiocese of Indianapolis, the Domestic Violence Network, the Adoption Support Center, the American Heart Association and CICOA. Recipient of the David Letterman Scholarship, Steven graduated with honors from Ball State University in 2006 with a degree in Telecommunications and Creative Writing. He resides in Indianapolis with his wife and son.

Question Preview:

Q1: What is your organization’s current #donor retention rate? #grantchat

Q2: What are the reasons for low #donor retention rates? #grantchat

Q3: What’s the value of calculating retention rates for #donors by giving channel? (online, direct mail, event, etc.)? #grantchat

Q4: What are some reasons online #donors don’t get treated as special as donors from other channels? #grantchat

Q5: What are some ways that we can improve the online #donor experience, pre-donation? #grantchat

Q6: What are some ways that we can improve the online #donor experience, post-donation? #grantchat

Q7: What role can email play in helping steward online #donors? #grantchat

Q8: What role can #socialmedia play in helping steward online #donors? #grantchat

Q9: What are some #nonprofits that do a good job of stewarding their online #donors? #grantchat

Q10: How can enhanced #donor stewardship help us acquire a #grant? #grantchat

 

We’re looking forward to having you join @Grant_Chat at 12 Noon ET. Join our Grantchat Facebook Group to get the check in question and to keep the discussion going!

Guests: Steven Shattuck @StevenShattuck

Sponsor: GrantHub @Grant_Hub

Host: Jo Miller, GPC @jm_grants

Presented: SmartEGrants @smartegrants

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