#GivingTuesday — in January?: How to Establish a Consistent Digital Narrative

To start off 2018, we are having Chris Strub on as the guest to discuss how to establish a consistent digital narrative for your nonprofit. 

Chris Strub is a social media pioneer with a genuine passion for nonprofits. He recently completed a 25-state, 38-day road trip as a Red Kettle Ambassador for The Salvation Army USA, raising $6,200 along the #FightForGoodTour. He’s the author of ‘50 States, 100 Days: The Book,’ about his solo, cross-country adventure to volunteer with youth-related nonprofits in all 50 U.S. states. He’s the creator of a course called ‘Livestreaming for Nonprofits,’ and is heartbroken that the Cowboys missed the playoffs this year.

Question Preview:

Q1: How early does your organization start developing its #GivingTuesday strategies?  #grantchat

Q2: What type of content does your organization create for #GivingTuesday? #grantchat

Q3: Why should your nonprofit initiate a strategy targeting #GivingTuesday this far in advance? #grantchat

Q4: What does “consistency does not equal frequency” mean to you? #grantchat

Q5: What does a strong, consistent social media strategy look like for your nonprofit?  #grantchat

Q6: How do you brand this consistent social media content for your nonprofit? Do you use the phrase #GivingTuesday? #grantchat

Q7: What are some best practices to use video for a year-long #GivingTuesday strategy?  #grantchat

Q8: With a constant social media strategy, should your content still crescendo right before #GivingTuesday? #grantchat

Q9: Share an example of the best long-term content strategy you’ve seen. #grantchat

Q10: Share your favorite resources and tools to learn about using video and live streaming to share consistent stories. #grantchat


We’re looking forward to having you join @Grant_Chat at 12 Noon ET. Join our Grantchat Facebook Group to get the check in question and to keep the discussion going!

Guests: Chris Strub @ChrisStrub

Sponsor: GPA @GPANational 

Host: Jo Miller, GPC @jomillergpc 

Presented: SmartEGrants @smartegrants

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